Charity Digital Academy: How to master email marketing

Email marketing is one of the best ways to attract donors, raise funds, raise awareness, and highlight the impact of your charity. It is, in the simplest terms, an indispensable part of your marketing toolkit. There are 4.5 billion email users worldwide and research suggest two-thirds of marketers believe email provides the best ROI.

This course aims, in just three hours, to boost your email marketing. The course provides a hands-on approach, showing charities the basics of email marketing, the best platforms, strategies for effective list-building, the importance of segmentation, tips and tricks for crafting effective emails, the best way to write a subject line, the virtues of personalisation, and so much more.

The session explores barriers and boundaries that charities face. It shows you how to avoid email marketing traps such as spam filter, the various legal considerations and the best routes to compliance, the tedious tasks that…