How to Write a Legacy Strategy

Gifts in Wills provide around £1.9bn to charities annually. The legacy market is experiencing continued strong growth, in particular with smaller and regional charities, as supporters get choosier as to which charities they want to leave their final gift to. Join this webinar to learn how to develop your charity's legacy strategy. We will cover: Identifying which promotional channels could work for you to ask for legacies The skills you need to feel confident and competent in this area How to start a legacy conversation Developing legacy materials - what to include as minimum