Press Workshop – Advanced Level

This workshop is being led by Steph Brown – Senior Account Manager at Clearly PR.* 

This session is designed to kick your current public relations strategy up a notch. From managing press interviews to deciding between editorial or advertorial, we give you the tools to take your media outreach to the next level.

This Advanced Press Workshop will cover the following aspects:

Creating a PR strategy

• Defining your goals
• Devising strategies to achieve them
• Defining your audience
• Timing - Awareness Days

Writing press releases

• Structure and angles
• Tone of voice

Writing press pitches

• Different types of compelling pitches and purpose

Press follow ups

• You’ve sent a press release and nothing has happened – now what?

Creating a media list

• Where to find contacts
• Who to contact and how to ensure they are relevant

If you have any accessibility requirements, please email: contact@3sg.org.uk

*Clearly PR are a Bath-based communications, content and creative agency with experience across the education, local community and charity sectors, alongside tech, finance and recruitment clients.

Bath and North East Somerset Social Entrepreneurs Programme is led by the School for Social Entrepreneurs (SSE) in partnership with 3SG. It is funded by the UK Government through the UK Community Renewal Fund, which is managed by the West of England Combined Authority within the Bath and North East Somerset region.