Social Media Workshop – Beginner Level

This workshop is being led by Natalie Robinson, Senior Digital PR & Marketing Executive at Clearly PR.*

A guided tour of social media marketing basics for anyone who is yet to dip their toe in the water with socials or would like to refresh their memory of the basics. From creating a social media strategy to advice on which tools to use, this session will serve as a social media 101. A more advanced workshop will be run later in the year. 

This beginner Social Media Workshop will cover the following aspects:

Platforms

• Facebook 101
• Instagram 101
• LinkedIn 101
• Twitter 101

Strategy

• Learn information about your target audience
• Audit/set up accounts
• Find inspiration
• Plan content and ideas
• Track performance
• Make use of your data insights and analytics

Content

• Call to action
• Volume vs. Value
• Automate repetitive tasks
• Content calendar

Branding

• Consistency is key
• Build trust and be recognisable

Free tools/ Management techniques

• Canva
• Linktree
• Later/Buffer/Hootsuite

Community engagement

• Get to know your community and be responsive
• How to respond to negative comments

If you have any accessibility requirements, please email: contact@3sg.org.uk

*Clearly PR are a Bath-based communications, content and creative agency with experience across the education, local community and charity sectors, alongside tech, finance and recruitment clients.

Bath and North East Somerset Social Entrepreneurs Programme is led by the School for Social Entrepreneurs (SSE) in partnership with 3SG. It is funded by the UK Government through the UK Community Renewal Fund, which is managed by the West of England Combined Authority within the Bath and North East Somerset region.