Our mission is to use creativity and innovation to successfully address the key issues of our age. We are a resourceful university with roots in the synergies between employers and creativity that are the drivers of sustainable economic development. We pride ourselves on our sense of community and our nurturing ethos.

Our excellent teaching and research are intertwined, novel and bold: we value the links between thinking, making and doing. We welcome the diversity of our students and value their individual narratives; we are a place where students change their lives and change the world.

We believe in the power of people to imagine and realise solutions for any problem and in the next decade we will apply our skills to global challenges and local opportunities. We will look outwards, establishing centres of inclusive teaching excellence wherever there is a need. While looking outwards we will be rooted in Bath, our City of Imagination, where we are essential to the region. Wherever we work, we will carry the creative values of the West of England as our lodestone.