Keynsham Dementia Action Alliance is a group located in Keynsham and is registered with the Alzheimer’s Society. It has been established with a view to making Keynsham and Saltford dementia friendly. The term “dementia” describes a set of symptoms that may include memory loss and difficulties with thinking, problem solving or language. Dementia is caused when the brain is damaged by diseases such as Alzheimer’s disease or a series of strokes. Alzheimer’s disease is the most common cause of dementia but not all dementia is due to Alzheimer’s.