It goes without saying that volunteers are the backbone of the third sector, and their input is invaluable. Over the pandemic, many more people gave up their time to volunteer for good causes. In 2020, half of UK adults at least once (NCVO Almanac 2021).
However, volunteers often sit in-between traditional supporters and contracted staff members, so effectively managing them and their needs can sometimes be more difficult. Therefore, volunteers tend to be treated as either supporters or staff, but never both.
This handy e-book can help charities maximise the impact of their volunteers and manage them more effectively via the use of a good CRM. As well as helping charities to boost their own performance, CRM's can aid the volunteer experience and therefore help with communication, retention and management of your volunteer operation as well as 1-1 contact with volunteers.
The guidebook also offers great tips for attracting new volunteers, and includes a helpful case study from Christian Aid.
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