Giving Tuesday is a day to celebrate charities and encourage generosity in all its forms. The movement - which turns 10 this year, and is celebrated across 60 countries - provides the perfect opportunity for charities to engage with new and existing supporters, raise awareness and shout loud about their fundraising campaigns, services and positive impact, as well as celebrating all those who make it possible, including wonderful volunteers.
Taking place on the Tuesday following Cyber Monday, Giving Tuesday is dubbed as the charity sectors' answer to Black Friday. This year, we celebrate it on November 29th.
The impact of the movement has been notably successful at encouraging charitable giving, with 2020's campaign responsible for the highest number of donations ever made in a 24 hour period! Alongside this, 1.5 million people said they'd be more likely to do something for charity as a result of Giving Tuesday.
For more fun facts and figures about Giving Tuesday's outstanding impact, check out Engaging Networks article here.
3SG encourages all local third sector organisations to get involved in this global movement. But firstly, we recommend checking out Charity Digital x Salesforce's podcast to learn a bit more about Giving Tuesday if you're not sure where to start.
So, how should your charity get involved, and how can you prepare to cut through the noise of the day? Charity Digital shared a few key suggestions, which we have summarised below to help guide you.
- Charities should ensure a clear message and call to action, with simple and super easy ways to donate.
- Spread your fundraising message far and wide, across all your social media platforms and communications. Remember to keep your marketing message and style (such as colour scheme and fonts) consistent across all platforms, as well as using the hashtag #GivingTuesday.
- Create and schedule your posts ahead of time if possible. If you need a helping hand, check out this Giving Tuesday social media strategy guide.
- Boost engagement with a video, be strategic with your hashtags and remember to keep things authentic when engaging with your audience.
- Consider doubling up with a local business; corporate-charity partnerships benefit both sides, offering increased visibility and reach, with a favourable local image. Giving Tuesday even has some interesting case studies available to read for ideas and inspiration. You can also check out previous successful campaigns here.
For small charities, taking part in a large-scale, international campaign can seem daunting and out of reach, but Giving Tuesday need not be reserved only for the big fish. Giving Tuesday values the profound impact of smaller charities and encourages everyone to benefit from the movement, whilst appreciating that many will already have their resources stretched.
Giving Tuesday has therefore put together a 'small wins' cheat sheet to help smaller charities achieve the fundraising boosts they deserve.
On top of this, we've collated a few handy resources below to support your Giving Tuesday activities.
- Donor box have some great campaign ideas to help your creative juices flow. Click here to find out.
- Engaging Network's also have a comprehensive Giving Tuesday checklist available to download.
- Signing up as an official partner of Giving Tuesday allows you to stay up to date, and benefit from free resources and toolkits to power your campaigns. They even have free webinars to support charities in making the most out of Giving Tuesday. You can find out more here.
- Salesforce are also offering weekly newsletters in the run up to Giving Tuesday, packed with tips and advice for harnessing the movement to the best of your charity's ability. Sign up here.
Whether you're a charity, business or individual, be sure to celebrate the day of generosity, contribute however you can, and encourage people to do good.
Comments