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Social Prescribing Day: #socialprescribingday 2025

Writer: David JenkinsDavid Jenkins

Updated: 6 days ago



Happy Social Prescribing Day. This is a time to celebrate all the amazing work you are

doing. My ask is for everyone to take time to reflect on this, and give yourself some self-

love.


There is a real movement, and recognition that interventions that help to address more

social issues, have a significant impact on wellbeing.

In this blog I’m providing examples of best practice, some of the challenges and whether

social prescribing requires a paradigm shift.


Best practice in Secondary Care

A great example of this is St Bartholomew’s hospital heart pathway programme, which has

incorporated social prescribing. When people are discharged from hospital they are asked ‘

do you struggle to make ends meet’?. The response to that question can open many doors

for that individual, which may not have necessarily been there before. The team have

recognised that for too long, discharging people into a lifestyle that doesn’t promote health

and wellbeing, will likely lead to that person being readmitted into the pathway. In one recent

study, it was found that heart attack patients from a socially deprived background are at a

53% greater risk of premature death, and 58% greater risk of readmission into hospital.

“I would consider [social prescribing] to be one of the priority innovations that any hospital

leader or executive should be considering, especially with the evidence we know about the

significance of social deprivation to clinical outcomes and success of treatments” Dr Andrew

Wragg, Medical Director at St Bartholomew's Hospital says.  


Challenges -

The above provides a great example of how social interventions can improve people’s

outcomes. However, as Chris Dayson, Professor of Voluntary Action, Health & Wellbeing

says:

“At risk of sounding like a stuck record, this #socialprescribingday I think it is important to

highlight the challenges facing small local voluntary organisations and community groups.

Instinctively, they want to support social prescribing, but face real challenges meeting the

additional demands it places on their capacity without additional resources to support this.

We wouldn't ask a pharmaceutical company to provide drugs for free, so we shouldn't expect voluntary and community providers to do this either.


If social prescribing can't find an equitable way of supporting voluntary and community

providers there is a real risk that the approach will become an over-medicalised extension to

existing systems and clinical pathways, rather than a more radical community-based model

of prevention.

This might be an uncomfortable message given the challenges facing the NHS and

Integrated Care Boards, but I firmly believe that there are collaborative place based solutions

that could be developed that could enable the risks and rewards to be shared across sectors

and organisations. These are needed more than ever”.


Paradigm shift


Some of you will know that I’m a huge advocate for Asset Based Community Development

(ABCD), Compassionate Communities, whatever you want to call it. Having had the

opportunity to participate in a workshop held by Cormac Russell, early on in my role, it really

resonated with me, and set the direction of travel. I was also fortunate enough to listen to

Cormac at The Social Prescribing Conference, where he critiqued aspects of the approach,

but in a way that got everything thinking differently.


Russell highlights brilliantly the need for a paradigm shift in Social Prescribing.

“Thomas Kuhn, who popularised the term paradigm shift, noted that at the edge of every

dominant paradigm are new ideas that sometimes coalesce to form a new paradigm. To end

on a positive note, perhaps it is possible for social prescribing initiatives to pivot from

prescribing social solutions to merge with other efforts to facilitate collective citizen-led

health creation. Perhaps they can begin to genuinely support the birthing of approaches like

those we are seeing in Greater Rochester. This form of ally building, alongside strategic

investment to support a resurgence in co-operatives, would trigger a step change. The

seeds of change already exist, but more work is necessary to lay the foundation for

substantive action.


The first step is recognition of the root cause. We must come to the realisation that we do

not have a safety problem, nor a social care problem, nor a youth problem, nor even a health

problem; what we have is a village problem. The solution does not lie in reforming each

institutional silo but in organising our silos the way people organise their lives, so that the

neighbourhood becomes our primary unit of change. Such a step change demands genuine

place-based action, pooled budgets, and the release of resources to work upstream to stem

the subsidence of our social foundations. In the final analysis, the actualisation of true

population health will only be conceivable when alienated citizens rejoin their communities

and make contributions; then health will be enjoyed by all. This journey begins at the local

level, with caring communities driving the discourse and health care systems taking on a

supplementary role”.


I strongly believe for too long, including myself, we have outsourced our health to services

that don’t necessarily serve us. This is not to say that there is not the need for medical

interventions, my point being that an overreliance on a medicalised model does not address

the root causes. At a recent event I attended, Dr Rangan Chatterjee openly admitted that

despite 20 years of medical experience, the patient/individual will know there body far better

than I.


I think some in the medical world can view more person centred social approaches as a

threat to conventional medicine. To me, I see this approach as something to complement the

medical model. My ask is for all of those working in a more traditional way is; how could a

more person centred holistic approach, help the people you are working with?? As opposed

to reaching for the medical cabinet, could a social intervention help alleviate the root cause

of the issue, and not cover over the cracks.


As always any questions please do get in touch david@3sg.org.uk

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